SHARE YOUR VICTORYPowered by ALTERNATIVENGINE
The Empulse TT
We believe in making things move. As is sales. Our depth of experience and love of motorsports is combined with a true passion for electric vehicles. We want to help Victory achieve market growth. We’re not privy to your plans, budgets or intentions for the Empulse TT. But that didn’t stop us from thinking about how we could engage potential buyers and move them towards interest and purchase.
ENGAGED MEDIA: SHARE YOUR VICTORY
WHO: EMPULSE TT RIDERS
The love of torque. The joy of acceleration. The lack of clatter and thunder. The satisfaction of riding an all-electric bike. We’re out to capture these emotions and have riders share their own “Victory” with the world. ShareYourVictory.com
These aren’t iPhone videos by riders. Nor are they massive, expensive video shoots. Alternativengine’s well-crafted ALTVIDEOS will break through the myriad of “walk around” videos and mediocre GoPro videos on the web.
WHY: SHARE THE PASSION
People persuade people. By combining passionate endorsements by TT riders with the compelling, professional ALTVIDEO approach, prospective buyers won’t have keep wandering around the top of the purchase funnel.
Instead, they’ll be showing up at dealerships asking for test rides.
EVENT PLACEMENT: SILENT VICTORY
WHAT: OFFICIAL POLICE ESCORT
Keeping the crowds at bay, making sure the path is clear. These are the PD’s finest – riding their motorcycles in the line of duty, while becoming an integral part of the spectacle.
WHERE: USA RUNNING & CYCLING EVENTS
These events are “clean” – human beings expending effort to compete for the prize. And yet, the very vehicles intended to facilitate their protection, could be harming their health. Not to mention the noise.
WHY: QUIET, CLEAN & HIGHLY VISIBLE
All of those athletes sucking in exhaust from the BMWs or Kawasakis (or whatever bike the PD happens to be using). But not with the Empulse TT. You can run it in a “hermetically sealed chamber” and not have to worry about carbon monoxide, sulfur dioxide and the constant growl of engine and transmission.
Imagine the PR. The photo-ops. The micro-documentaries AE will be shooting. You’ll have ALTVIDEO for use across multiple platforms.
WE’VE BEEN MOVING RIDERS FOR YEARS
ALTERNATIVENGINE might be new, but our experience is tried and true.
YOUR ALTERNATIVE FOR CHANGE
Victory Motorcycles has done an admirable job of bringing the Empulse TT to market, and establishing it as a high-performance electric bike. Our agency, Alternativengine, is uniquely positioned to help expand the TT’s presence in both new and traditional media.
We focus on electric vehicles, yet have extensive prior experience with powersport products including motorcycles, snowmobiles, and personal watercraft. This gives us a deep understanding of the EV market, as well as insight into the market dynamics that drive the buying of powersport products.
We at Alternativengine believe in your product and want to help generate sales in the most powerful ways possible. We believe in the TT so much that we won’t markup outside services for the initial round of executions.
Share Your Victory (SYV) is a relatively low-cost but highly effective approach to build loyalty and interest for the Empulse TT, and the Victory brand overall. ALTVIDEOS can be a powerful tool in your marketing mix.